In my years in the Service Industry, I have experienced a reality which of course is not peculiar to me. I have worked as a Sales Person and as a Marketer at the same time.
Should this be the case, and of what effect does it have on Companies’ productivity?
Let’s separately define Sales & Marketing (Mariam Webster Dictionary):
The act of selling something : the exchange of goods, services, or property for money.
The activities that are involved in making people aware of a company’s products, making sure that the products are available to be bought, etc.
Summarily, a Sales Person converts the awareness created by the Marketing Department/Marketer into financial inflow for the Company.
Though interdependent, it’s a no-brainer that the separation of duties of Sales from Marketing increases productivity of Staff.
Why then do some Companies force their Staff to be involved in Sales & Marketing at the same time and on very little pay with targets🕐?
Some Companies do not even provide marketing materials, yet they expect ROI💰 or they put the blame on their Staff.
What do you guys think?
#workplace #sales #marketing